The internet has connected people around the world, unlike anything before. It has enabled countries to transform into some sort of a global village, which makes businesses virtually borderless. But there are many languages used in the global markets, not only English. If that reason alone has not convinced you to make your business website multilingual, let’s explore four more below!
To Get Ahead Your Competitors
Business is all about doing things that others haven’t got the thoughts about it. Now, check your competitors’ websites and see if their websites are multilingual or not. In today’s environment, it has become a necessity for enterprises of any scale to expand. Otherwise, you may compete in a highly saturated market, and you won’t get the chance to shine.
Now, let’s say you’re in the pre-loved books business, and you somehow notice that there are demands in the Netherlands. Even though more than 50% of the populace there speaks English, you’d better hire a local ‘Vertaler’ there. Try to browse, “Vertaler nodig? Hier zijn 19 eigenschappen van goeie vertalers.” So that you know what the traits of a good Dutch-English vertaler are.
To Diversify Your Target Markets
As hinted above, competing in a saturated market won’t get you a better fighting chance. Let’s say you are a retail company selling fashion products. And let’s assume you are specialized in the local market, using the local currency. With today’s economic climate, such an enterprise can be considered risky since you can’t count on your country’s economy solely. Remember the Greek economic crisis? Imagine if you have a business there, and you can’t sell your goods domestically because the economy crashes. If you’ve planned to expand your market abroad, that concern won’t be significant at all.
To Boost Your SEO Stats
Even if exporting is not your company’s best enterprise, investing in multilingual content can still boost your SEO stats. Your leads will appreciate your efforts to reach them personally, which is by speaking in their tongue. Organic leads will grow. And it’s only a matter of time before demands start flooding into your business.
Besides, targeting the international audience can give you an SEO boost to your local visibility. No matter whether you’re focused on exporting or domestic sales, you’ll reap the benefits anyway.
To Show That Your Business Is Thinking Forward
Embracing multiculturalism is the trend of today’s business. Creating marketing ads and product content that address such an issue will give you an advantage over your competitors who don’t do what you do. It shows that your company is progressive enough with the world. And it will be more or less the same with the strategy that Nike and Adidas had when they wanted to show how caring and attentive they are to minorities. …